Blue Box


The Jewish National Fund’s (JNF) beloved Blue Box campaign was internationally successful in raising support for the purchase and forestation of land in Palestine. The trees have since spread their roots, but evidence remains of the Palestinian communities displaced by the once-fragile seedlings. Joseph Weits, filmmaker Michal Weits’ great-grandfather, was a key figure in the organization. His private diaries reveal the story of the massive land takeover that led to the creation of the State of Israel. In conversations with her family, she questions his actions, which result in an exploration of Israel’s past and an uncomfortable truth.

Director: Michal Weits

Producer: Assaf Amir, Ina Fichman, Eric Goossens, Uri Smoly, Frederik Nicolai


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Production Company: Norma Productions, Intuitive Pictures, Off World Productions
Duration: 82 min.
Date of Release: 05.2021
Country of Production: Israel, Canada, Belgium

Shooting Format: 4K
Language: Hebrew
Subtitles: English

Festivals & Awards

  • Hot Docs

Involved Broadcasters

yes Docu – DBS Satellite Service, VPRO, ICI Radio-Canada, NHK, RTS

Involved Institutions and Other Financiers

The New Fund for Cinema and TV, The Israeli Lottery Council for Culture and Arts

World Sales



History, Jewish Topics, Newest Arrivals, Politics