100 Million Views

Haifa Film Festival

Itamar Rose, a satirical-activist creator and a failed YouTuber, sets out to uncover the secret of how a video goes viral on YouTube , and reach 100 Million views.

With dark humor and caustic wit, Rose takes us (and his family) on a wild global journey to the evolution of YouTube.
From surprising encounters with legendary viral YouTube stars, to the YouTubers industry and into the forces and dynamics behind the screen - rose revealing the untold truths about how YouTube and the viral world really works.


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Production Company: The Wonderful Kingdom Films
Duration: 58 min.
Date of Release: 2019
Country of Production: Israel/Germany

Shooting Format: 4K
Language: Hebrew, English
Subtitles: Hebrew, English
Unavailable Territories: Germany, France, Japan, Belgium, Sweden, Spain

Festivals & Awards

  • Haifa Int'l Film Festival 2019
    Israeli Documentary Competition

  • Moscow International Documentary Film Festival DOKer
    Best It Documentary Award 2020

  • Russian Documentary Film Festival, New York
    Grand Prix Award For Best Film 2020

  • Millenium International Documentary Film Festival, brussels 2020

  • Docs Without Borders Film Festival 2019

  • Munich International Documentary Film Festival 2019

  • Print Screen Festival for Digital Culture 2019
    Opening film

Involved Broadcasters

yes Docu – DBS Satellite Service, Arte Germany, ZDF Germany

World Sales

Sideways Films


Human Interest / Social Issues, Science / Technology, Social Issues